Press kit

The logos, the colours, the type and the words — as files you can use and text you can paste. Everything here is cleared for publication. For anything that is not, or for a founder quote, write to hello@usekessel.com.

What it is: Point-of-sale software for cafés, shops and restaurants
Founded: 2025
Available in: The United States and Canada
Payments: Processed by Stripe. Kessel is not a payments processor.
Software price: $49 per month, per location, 30 days free
Card rate: interchange + 0.60% + 30¢
Parent: WayPoint Labs — waypointlabz.com

Logos

SVG for anything on a screen or in print. PNG where a system will not take a vector. Take the file rather than a screenshot of it.

LockupThe default. Use this wherever there is room for the name.

SVG

Lockup, reversedThe same lockup for dark backgrounds.

SVG

MarkSquare. For avatars, app tiles and anywhere the name does not fit.

SVG PNG

Mark, greenFor a dark or photographic background that the ink mark disappears into.

SVG PNG

Mark, light tileAn ink K on a paper tile. For dark grounds.

SVG PNG

GlyphThe K alone, no tile. For favicons and very small sizes.

SVG

Glyph, reversedThe same K in paper, for placing directly on a dark ground.

SVG

Colour

Paper and ink, one green, one warm accent. The ground is paper — a slightly warm off-white — and never pure white.

Ink#14161AType, and every dark ground
Paper#F4F4F1The page. Not white.
Kessel green#03A14AThe dot, and fills
Deep green#00802FGreen TYPE and buttons — the bright green does not carry 4.5:1 on paper
Terracotta#D97757The one warm accent, used sparingly
Muted#55584FSecondary type
Line#E2E2DDRules and borders

Type

Space Grotesk

Headings and body. Weights 400–700.

Get it from Google Fonts

IBM Plex Mono

Figures, labels and anything tabular. Weights 400–600.

Get it from Google Fonts

Boilerplate

Three lengths. Use whichever fits and please do not shorten one yourself — the claims in these are the ones we can stand behind.

One sentence

Kessel is a point-of-sale system for cafés, shops and restaurants, with card payments on Stripe and hardware you do not pay for on day one.

Short

Kessel is a point-of-sale system for cafés, shops and restaurants. It runs the counter, the floor and the kitchen on one register, takes card payments through Stripe Terminal or Tap to Pay, and keeps a real double-entry ledger rather than a sales report. Merchants move off Square in an afternoon.

Full

Kessel is a point-of-sale system for cafés, shops and restaurants. One register covers the counter, the dining room and the kitchen; card payments run on Stripe Terminal or on Tap to Pay with no reader at all; and inventory is a stock ledger that can be audited rather than a number someone decremented. Software is $49 per location per month after 30 days free, card processing is interchange + 0.60% + 30¢ with interchange passed through at cost, and there is no setup fee, PCI fee, statement fee or termination fee. Readers can be leased or financed, so a counter can open without paying for hardware up front. Kessel is a product of WayPoint Labs.